Lots of other products offer you ways to apply a unique look to your work with a one-click fix that promises that your photos will stand out in an ever crowded digital universe.
Wrong.
How is your unique style going to come to life when anyone who buys those other products can achieve the same look? It’s not. When you apply a single preset as a stylistic choice, you’re not creating art, you’re following a fad. And that sucks.
You should demand a better answer — one that includes the best tools that shape and mold to your needs—rather than one-click effects that are simply a shortcut to sameness.
We Take A Different Approach
We’ve created a one-of-a-kind modular approach to presets. By using the same techniques as the masters, we started by thinking of presets as building blocks rather than lazy one-click effects.
Each product includes multiple elements: Mix, Tone and Grain for our Lightroom Presets and Mix and Tone for Photoshop. This modular approach means that they can be used one at a time for specific effects in targeted areas, or to blended together drive an overall look that is uniquely yours.
