What you’ll learn:
Research Audience to explore new audience segments and expand your reach
Analyze Website and app to improve your website performance
Do a competitive analysis to expose the competitors’ digital strategy
Discover trends to open up growth opportunities
Analyze SEO and PPC to allocate marketing resources wisely
Analyze Affiliate Marketing to find new referral opportunities and qualify affiliate partners
Do Advertising Analysis to see what ad networks of your competitors perform best
Monitor customer demand to refine your offer
Analyze shopper behavior to adjust your marketing and drive more sales
Do keyword research to improve your SEO tactics and optimize your traffic
Conduct referral research to discover to monitor your traffic share from each traffic source
Requirements:
NO special requirements. It is recommended that you have an online project that you want to analyze. A free trial of Similarweb would be sufficient.
Description:
Knowledge is power for business in a highly competitive modern environment. To be successful in digital marketing you need to analyze what your competitors are doing and expose their digital strategy, discover market trends so that to take necessary actions, understand your customers, and explore bottom-of-the-funnel metrics to drive more sales.
In this course, we will teach you how to use a great tool – Similarweb, a digital intelligence provider for enterprises and small to mid-sized businesses, that will deliver you web analytics and insights on competitors’ web traffic and performance, target audience behavior, and customer demand, keyword research and other deep data needed for decision-making of strategic planning and tactical execution.
Why should you choose this Similarweb course?
You will learn how to work with the effective web analytic tool Similarweb from a top internet marketing professional, Anton Voroniuk
