Vahe Arabian – Publisher SEO Course

The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value. All the examples that are quoted in the chapters are crystal clear.

What you will learn

• How to optimize page experience
• How to design your Google News sitemap and implement timestamps
• How to optimize crawl budget
• Pitfalls to avoid when including sponsored and UGC attributes
• How to set up Google Publisher Center and its importance
• Ads and popups best practices
• Topic and keyword research methodologies for priortizing opportunities
• Examples of E-E-A-T done well
• How to define and optimize your taxonimization
• Why original reporting is important and best practices
• How to define and utilize better layouts for different site structures
• How to keep content updated
• How to realize topical relevance and authority
• Measuring and assassing content performance
• How to leverage video content
• Image optimization best practices
• How to develop an internal linking strategy
• How to develop and implement a content cluster strategy
• How to use Google Trends
• When to use multilingual SEO
• How to optimize content for Google Discover
• How to audit content and identify gaps