Learn to Create A/B Tests, Interpret Results & Make Data-Backed Decisions through handy examples using Google Optimize
What you’ll learn
Master Google Optimize interface like a pro
Set up your Google Optimize Account in less than 5 minutes
Create your first A/B Test using Google Optimize even if you don’t know code
Conduct Redirect Test and Multi-Variate Testing (MVT) using Google Optimize
Conduct Advanced tests: Personalization & Banner template tests using Google Optimize
Understand Google Optimize Reports & Make decisions based on data
Understand the Use Cases of Google Optimize for E-Commerce, Landing Pages & other websites
Requirements
No experience needed. You will learn everything you need to know throughout the course.
Description
Google Optimize is the free A/B testing and experimentation tool from Google (paid version is called Google Optimize 360). Its ease of use, its completeness and its free nature make it an essential tool for anyone who wants to improve the efficiency of their website today. In this course, you are going to learn everything you need to start using Google Optimize through theory and practical videos. Starting from very basic notions such as, what is Google Optimize and A/B Testing and how it works, we will dive into advanced concepts such as, how to do advanced tests and improve average revenue per user thanks to experimentation.At the end of this course, you will :Master all the types of tests available in Google OptimizeKnow how to create the right test strategy for your website, depending on your objectiveMake better decisions for your website based on dataYou don’t need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.We are going to be a great team. See you on the course!
Overview
Section 1: Course Introduction
Lecture 1 Introduction to Google Optimize
Lecture 2 Course Objectives
Lecture 3 Who Am I ?
Section 2: Part 1 – Set Up Google Optimize Easily
Lecture 4 Introduction to Part 1
Lecture 5 Create your Google Optimize account
Lecture 6 The Structure of your Google Optimize account
Lecture 7 Discover Google Optimize dashboard
Lecture 8 Install Google Optimize on your website
Section 3: Part 2 – Run Your Own Experiments in Google Optimize
Lecture 9 Introduction to Part 2
Lecture 10 Create & Run your first A/B Test in Google Optimize
Lecture 11 Create a Redirect Test in Google Optimize
Lecture 12 Create a Multi-Variate Test in Google Optimize
Section 4: Part 3 – Run Advanced Experiments & Understand the Use Cases
Lecture 13 Introduction to Part 3
Lecture 14 Create a Personalization Test (+ Why it is different from A/B Test !)
Lecture 15 Create a Banner Template Test in Google Optimize
Lecture 16 Use Cases of Google Optimize – E-Commerce
Lecture 17 Use Cases of Google Optimize – Landing pages & Websites
Lecture 18 Final Recap
Entrepreneurs willing to improve their website without a developer,Small business owners willing to improve their website without an agency,Digital marketing specialists,Digital marketing freelancers,Digital marketing students,Sales managers,Marketing managers,Product managers,Website owners,Conversion Rate Optimization (CRO) specialists
