Learn YouTube Ads in Google Ads the way the platform actually works in 2026: Demand Gen campaigns, Shorts ads, audience targeting, and conversion tracking that reports real numbers. Google Ads has changed more in the last two years than in the five before it. Video Action Campaigns are gone and Demand Gen has replaced them. YouTube Shorts has become a major paid placement with its own creative rules. Signal loss has made proper conversion tracking non-negotiable rather than an afterthought. Most YouTube ads tutorials still online walk you through an interface that no longer exists.
This course is deliberately short. It is [X] focused lessons across just over two hours, with no filler, built so you can go from an empty Google Ads account to a live, correctly tracked YouTube campaign in a single sitting.
What you will learn:
- How the 2026 Google Ads account structure works, and where YouTube video campaigns actually live now
- Building and launching a Demand Gen campaign from scratch, step by step
- YouTube Shorts ads: vertical creative specs, hooks that survive the first three seconds, and when Shorts placements deserve your budget
- Every ad format explained plainly: skippable in-stream, in-feed video, bumper, and non-skippable
