As craftsmen, inventors, makers, founders, innovators or product managers, you certainly put a lot of efforts into crafting your products and solutions. You probably have ideas for commercials and promotion materials. To give your product its best chance of success, you need a packaging strategy that aligns perfectly with your solid business model. This is not about a box, it is about what a box can do for your business.
In this class, we will review the various aspects to consider when deciding what kind of packaging your product needs. Starting from understanding the role of the packaging relative to your brand, to the sales channels where it will operate its magic, and considering of course the pragmatic aspects of the packing process and transport.
