Trendjacking 101: Turn Viral Moments Into Brand Growth is a practical course designed to help marketers, creators, entrepreneurs, and communication professionals discover emerging trends, respond quickly, and create timely content without damaging brand trust.
Trendjacking is the practice of connecting a brand, message, product, or idea to a conversation that is already gaining attention. When done well, it can increase social media reach, engagement, brand awareness, website traffic, and leads. When done poorly, it can appear forced, insensitive, irrelevant, or opportunistic. This course teaches you how to participate strategically and responsibly.
You will begin by learning what trendjacking means and how it differs from newsjacking, meme marketing, real-time marketing, and general trend participation. You will study the life cycle of online trends, including how they emerge, grow, reach saturation, and decline. You will also analyze examples of brands that joined viral moments successfully and brands that created negative reactions.
