Udemy – Startup PR: Media Relations, Press Pitching & Earned Media

PR is one of the highest-leverage growth channels a startup can build—because it creates trusted visibility, not just impressions.

Consider a few realities:

• 92% of people trust recommendations from people they know more than advertising—exactly the kind of trust you earn through coverage and word-of-mouth.
• Journalists are flooded: almost all receive at least 1 pitch a day, yet most publish fewer than five stories per week—so your outreach has to be targeted and genuinely newsworthy.
• Modern PR measurement is moving beyond “how many mentions?” toward outputs, outcomes, and impact—because activity isn’t the same as results.

So the question becomes: How do you consistently earn press coverage and credibility—without a big budget, a big brand, or a PR agency?

That’s exactly what this course is designed to teach.

In this course, you’ll learn how to:

• Build a practical PR strategy for your startup using frameworks like PESO and RPIE
• Turn your product, traction, or mission into a story angle journalists actually want to cover
• Create press materials that make you look “press-ready,” including press releases and a media kit
• Find the right reporters, build relationships, and write pitches that get opened and answered
• Amplify earned media through content marketing, thought leadership, social, and influencers
• Plan PR-friendly events and launches that generate buzz (even on a startup budget)
• Prepare for crises with a simple, realistic crisis comms plan
• Measure PR performance using KPIs that map to business outcomes—traffic, sign-ups, sentiment, leads, and ROI
• You’ll also get a clear workflow you can repeat—so PR becomes a system you can run, not a one-off scramble when you “need press.”

Whether you’re a founder, a marketer, or the accidental PR lead on a lean team, this course will give you a practical playbook for building visibility, credibility, and momentum through earned media—ethically and consistently.

Let’s get started.