If you’ve watched other organizations connect with supporters online and weren’t sure how they did it, this course walks you through the approach. There’s no secret. There’s a method, and this course teaches it over 14 days.
Here’s what makes it different. Most social media advice is written for brands selling products. Fundraising isn’t selling products. It’s about building relationships that lead to giving, and that shapes how you post, what you say, and how you ask. This course covers the fundraising side, not just the posting side.
You’ll explore how giving works, how to think about who you’re trying to reach, and how to approach content that gets your cause seen. Then the course moves into campaigns: platform-by-platform tactics for Facebook, Instagram, LinkedIn, TikTok, X, and YouTube, an introduction to donation ads, and how to make sense of your metrics.
