Learn how to use Snapchat as a powerful marketing channel for brand growth, audience engagement, lead generation, and ecommerce sales. This practical course is designed for business owners, digital marketers, entrepreneurs, freelancers, and content creators who want to reach Gen Z and younger Millennial audiences with authentic, mobile-first content.
You will discover how Snapchat’s camera-first platform, disappearing content, Stories, Spotlight, Chat, Discover, and AR Lenses can help brands build trust and create stronger connections. The course also covers business account setup, Public Profiles, Snapchat Ads Manager, Snap Pixel installation, ad formats, campaign optimisation, and performance tracking.
You will learn how to create compelling vertical content, write persuasive ad copy, design high-converting creatives, find aligned influencers, measure sponsored content ROI, and work with micro-influencers. You will also explore lead generation campaigns, Shopify integration, product catalogue syncing, flash sales, affiliate marketing, Snapcodes, local marketing, ecommerce best practices, and community building through Groups and Chats.
