Small Business Growth Marketing: A Comprehensive Walkthrough Packed With Digital Tools for Small Business Owners & Startups.
Welcome to Gro’s programme, an intensive course designed to equip business owners & aspiring growth marketers with essential tools and strategies for digital and growth marketing. This course is tailored to help you understand and implement effective marketing techniques to ensure your business excels in the quickest way possible.
Course Intro Section:
- Video Intro: Overview of “Building A Profitable Business From Nothing”
- Miro Intro: Learn to use Miro for strategic planning
- Metrics & Jargon: Understand key metrics and marketing terminology
Who to Target?
- Perfect Customer Avatar: Define and understand your ideal customer
How to Target Them?
- Bullseye Marketing Framework: A strategic approach to identify the best marketing channels
- Growth Experiments 1: Initial testing of marketing strategies
- Channel Overviews: Detailed insights into various marketing channels
- Growth Experiments 2: Advanced testing and optimisation of strategies
- Channel Deep Dives: In-depth analysis of the most effective channels
Tools to Combat Barriers:
- Customer Journey Framework: Map out the customer experience from start to finish
- Breaking Barriers Framework: Overcome obstacles in the customer journey
When Are You Ready to Scale?
- The Golden Ratio Explained: Understand Customer Acquisition Cost and Customer Lifetime Gross Profit
- Pivot or Persevere: Decision-making strategies for growth
- Product Market Fit: Ensure your product meets market needs
How to Scale:
- Add Viral Mechanisms: Implement strategies to enhance word-of-mouth and organic growth
This course is a small business growth programme focused on practical, actionable insights for startups, emphasising digital and growth marketing. Join us to transform your business ideas into a profitable reality!
Curated by Joel Atkinson, the Director at Gro, 2 x Startup Founder, Startup Growth Mentor, MBA Graduate and Head Of Growth.
