Udemy – Sales Skills: Advanced B2B Selling And Closing

Buyers are informed, skeptical and resistant to pressure. They research on their own, compare options and challenge everything. If the conversation does not add value, it ends. Yet most sales professionals are still using outdated tactics.

The B2B eCommerce market is worth $32.11 trillion, compared to $7.25 trillion for B2C. The opportunity is massive. But 89% of B2B buyers research online before ever speaking to sales. They are not looking to be sold to. They are looking for clarity, insight and direction.

This course shows you how to meet that expectation.

• You will build advanced B2B sales skills using a clear framework: Coach, Challenge and Close.
• You will learn how to run diagnostic conversations that uncover real business pain, use coaching to guide decisions and apply Challenger techniques to shift buyer thinking and create urgency without pressure.
• You will also learn how to handle objections by turning them into value conversations, manage complex deals with multiple stakeholders and avoid stalled deals and no decision outcomes.
• When it is time to close, you will use structured tools like Mutual Action Plans to keep momentum and move high value deals forward.