Udemy – Product Marketing: Go-to-Market Strategy & Launch

A great product can still fail at launch. Why? Because “build it and they will come” is not a strategy.

Consider this:

• Depending on the industry, 40%–95% of product launches fail.
• Up to 70% of go-to-market failures are tied to cross-functional misalignment.
• Even strong demand can collapse if messaging, pricing, channels, and sales motion don’t reinforce each other.

If you’ve ever shipped something you believed in—only to see low traction, unclear pipeline, or confused customers—this course is designed to fix that. Product Marketing: Go-to-Market Strategy is a step-by-step system for building a modern GTM plan that connects your product to the right customer, with the right message, through the right channels, at the right price—while aligning marketing, sales, product, and customer success.