In this hands-on course, you’ll learn how to track, interpret, and act on product analytics to improve user experience, retention, and revenue. Whether you’re launching a new product or optimizing an existing one, this course gives you the frameworks, metrics, and thinking tools you need to turn user behavior into actionable insights.
We’ll cover essential concepts like funnels, retention, churn, LTV, and segmentation, and guide you through practical exercises using real-world data patterns. You’ll learn how to define what to track, make sense of messy spreadsheets, and prioritize decisions that move your product forward.
No coding or advanced math required, just a curiosity for product data and a desire to build better experiences.
By the end of this course, you’ll be able to:
- Understand and apply core product analytics concepts
- Set up event-based tracking and meaningful metrics
- Identify growth opportunities through retention and funnel analysis
- Segment users and translate data into product strategy
- Product managers, marketing managers, growth leads, and startup founders who want to make better product decisions using data even without a data team.
- Individuals interested in the product side of marketing and improving acquisition and retention
