Udemy – PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course

What you’ll learn

• Set up and manage Google Ads and Microsoft Ads accounts effectively.
• Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.
• Develop a solid campaign structure to target the right audience.
• Navigate the interface and tools of both Google and Microsoft Ads platforms.
• Craft compelling ad copy and creative that converts viewers into customers.
• Conduct comprehensive keyword research and select types that align with marketing goals.
• Track and measure ad performance with conversion tracking tools.
• Implement advanced ad strategies like remarketing and shopping ads.
• Explore bidding strategies to maximize return on ad spend.
• Optimize campaigns for better performance using key metrics and insights.
• Utilize automation and smart bidding to enhance campaign efficiency.
• Create responsive ads that adapt to different platforms and devices.
• Set up ad extensions to enhance ad visibility and performance.
• Learn about multimedia and dynamic search ads for varied content delivery.
• Apply A/B testing methods to refine ad elements and improve outcomes.
• Access resources and support to troubleshoot issues and improve ad management.
• Manage payments, billing, and budgeting for ad campaigns.