Udemy – Podcasting for Shopping Centres: Promote Tenants & Events

Shopping centres are full of stories. From long-standing tenants and new openings to seasonal events and community partnerships, there is constant activity happening inside your centre. The challenge is making sure those stories are heard beyond your walls. This course shows you how.

Podcasting for Shopping Centres: Promote Tenants & Events is a practical, step-by-step guide designed specifically for shopping centre managers, marketing teams, BID leaders, and property professionals who want to use podcasting as a modern marketing tool.

You’ll learn how to:

• Define a clear purpose for your shopping centre podcast
• Develop structured episode ideas that spotlight tenants
• Use podcasting to promote events before, during, and after campaigns
• Attract new audiences beyond your existing footfall
• Activate empty units as creative podcast spaces
• Record and publish episodes using simple, manageable tools
• Promote your podcast using your existing marketing channels
• Build a sustainable plan that avoids overwhelm