This course provides a practical introduction to advertising across Meta (Facebook), LinkedIn, TikTok, X, Pinterest, Quora, Reddit, Snapchat, and ShareChat. You’ll explore how each platform’s advertising ecosystem works and learn how to select the right targeting, campaign objectives, ad formats, bidding strategies, and creative approaches for different marketing goals. You’ll learn how to build a Facebook business presence and create end-to-end Meta campaigns using audience targeting and pixel tracking. You’ll explore LinkedIn advertising for B2B audiences, TikTok’s auction and short-form video campaigns, and X campaigns using custom audiences and conversion tracking.
The course also covers Pinterest Performance+ and video campaigns, Quora’s intent-based advertising, and Reddit campaigns using subreddit targeting, AI-assisted copywriting, and post library tools. You’ll also learn to work with Snapchat Ads Manager, Events Manager, pixels, lenses, and business tools, as well as ShareChat advertising for reaching Indian-language audiences. Whether you’re a digital marketer, freelancer, entrepreneur, business owner, student, or beginner, this course will help you develop practical skills for planning, launching, tracking, and optimizing paid social media campaigns across multiple platforms.
