Artificial Intelligence is transforming how FMCG companies develop packaging by enabling faster innovation, better decision making, and more efficient product development. This course provides a practical introduction to using AI throughout the packaging innovation process while maintaining the important role of packaging expertise and engineering judgment.
Using a real world case study of a Premium Protein Cookies PET Jar, you will learn how AI can support consumer insights, market research, packaging design brief creation, concept generation, structural design optimization, CAD development, and 3D mock up visualization. You will also learn how to write effective prompts that generate meaningful packaging insights and actionable outputs.
The course explores how AI can accelerate concept development, improve engineering efficiency, and support data driven packaging decisions. It also highlights areas where human expertise remains essential, including manufacturability, quality assurance, compliance, risk assessment, and commercial decision making.
