Welcome to Module 16. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series. In this module, we focus on influencers, affiliates, and sponsorship, and how these three approaches can be used to expand your reach, build credibility, and generate revenue. These methods allow businesses to collaborate with others to promote their products or services in ways that feel more authentic and engaging to their target audience.
We begin by exploring the role of influencers and the different types available, including the distinction between micro and macro influencers. Not all influencers are the right fit for every business, and understanding the difference between reach, relevance, and engagement is key to making the right choice. We also discuss the difference between influencers and well-known public figures, and how influence is not always determined by popularity alone.
A key part of this module is ensuring that you approach influencer marketing professionally and securely. We provide guidance on contracts and agreements, including what should be included, what to look out for, and how to protect your business. As part of this, you will be given practical examples such as influencer contracts, service level agreements, and non-disclosure agreements to help you operate with confidence.
