No prior experience is needed as this course is designed for beginners, so no prior knowledge of digital marketing or Meta platforms is required. Students will need an active Facebook and Instagram account to apply what they learn, along with access to Meta Business Suite and Ads Manager to follow along with ad creation and business tools. While Meta’s tools can be accessed on mobile, a desktop or laptop is preferred for better usability and ad management. Additionally, running successful ads requires testing and optimization, so a small budget for test ads (optional) is helpful but not required. This course is beginner-friendly, making it accessible to business owners, marketers, freelancers, and anyone looking to grow with Meta’s powerful advertising tools.
