Udemy – Marketing Foundation: From Target Audience to Digital Growth

The course is perfect for you if:

• You want to learn how to develop a marketing and communication strategy from scratch, and you’re particularly interested in topics such as target audience, positioning, communication, and digital sales.
• You’re especially interested in workflows and frameworks for creating organic and digital marketing strategies.
• You want to learn how to practically develop marketing strategies for your company, department, or products.
• You want to prepare for careers, positions, or new challenges in strategic marketing.

Target Audience:

• Career changers or newcomers to roles involving strategic marketing
• Anyone interested in digital organic marketing
• CEOs, team leads, department heads, management consultants, project & product managers, entrepreneurs, and founders looking to refresh their strategic marketing methodology

Topics Covered in the Course:

• Understanding target groups and target markets, and how to analyze them
• Positioning your company in the market
• Creating a communication strategy for your topics, products, and company
• Building a digital organic (no paid advertising) sales strategy with a marketing funnel

11+ Methods and Concepts Covered:

• Target Group, Buyer Persona, Spectrum Analysis, Empathy Map, Value Proposition Canvas, Storyboards
• Positioning with Porter’s Competitive Strategies (Cost Leadership, Differentiation, Niche Strategy)
• Spectrum Analysis, Frameworks for Developing a Communication Strategy, Pull Marketing (Sog Marketing), Bird’s Eye View, PESO Model, Marketing Funnel