Udemy – Marketing Analytics Mastery: KPIs, Funnels & Revenue

In today’s competitive world, marketing without data is just guesswork. The most successful businesses don’t simply launch campaigns — they measure, analyze, and optimize every customer interaction to fuel growth and profitability. This is where Marketing Analytics comes in.

This course is designed to give you a complete, practical journey through marketing analytics. You’ll start with the foundations, then dive into advanced metrics, KPIs, and tools — and along the way, you’ll apply your learning with hands-on exercises and real-world case studies.

What You’ll Learn in This Course

1. Foundations of Marketing Analytics:

• What marketing analytics is and why it matters
• The four types of analytics (descriptive, diagnostic, predictive, prescriptive)
• How STP (Segmentation, Targeting, Positioning) and the 4Ps connect with data-driven marketing

2. Metrics and KPIs:

• Introduction to product and marketing metrics
• The AARRR (Pirate Metrics) framework and how to apply it
• Case example: applying AARRR to a grocery delivery app
• Deep dive into metrics tracked by leading companies like Amazon, Netflix, and Uber

3. User Acquisition and Awareness:

• Breaking down modern marketing funnels
• Key cost-based metrics: Customer Acquisition Cost (CAC)
• Understanding the CAC to LTV ratio
• Exploring TOFU, MOFU, BOFU for funnel design and optimization

• Students studying marketing, business, or data analytics
• Marketing professionals who want to build data-driven skills
• Entrepreneurs aiming to optimize their customer acquisition and revenue
• Product managers and growth hackers focused on metrics and KPIs