In this course, you’ll learn the true foundations of marketing, covering key definitions, core theories, and practical examples that demonstrate marketing’s real-world impact. Possessing a solid foundation of marketing theory and assessment allows you to approach any situation with a different mindset. This isn’t about ‘learning theories’ for the sake of education. This is about shifting your mindset so you can come at marketing with a different lens that those around you don’t have.
This course dives into what makes up marketing and how to delineate between ‘bells and whistles’ and real change. Hand-picked theories and concepts that have proven the test of time are explained to you in a way that makes sense and demonstrates the true connection between all theories in this space. Link things together like never before, and develop a greater appreciation for the connectedness of the space.
