Email marketing remains one of the most effective ways to build relationships with your audience, generate leads, and increase sales. In this beginner-friendly course, you’ll learn how to use MailerLite to create professional email marketing campaigns from start to finish. You’ll begin by learning the fundamentals of email marketing and why it continues to outperform many other digital marketing channels. You’ll create your MailerLite account, configure sender details, and authenticate your domain to improve email deliverability.
Next, you’ll learn how to organize subscribers using groups and segments, import contacts, and create signup forms that help grow your email list. You’ll also discover how to design high-converting popups and lead magnets that encourage more people to subscribe. The course then covers creating and sending email campaigns, building automated workflows, and developing welcome sequences that engage new subscribers automatically. You’ll also learn how to create landing pages that support your list-building strategy.
By the end of this course, you’ll have the knowledge and confidence to use MailerLite for email marketing, audience growth, subscriber management, campaign creation, and marketing automation.
