Editing a long-form video isn’t hard. Editing one that people actually watch — that’s the skill. Most YouTube videos lose the majority of their audience in the first 30 seconds, before the editing even gets a chance to work. Not because the footage is bad, but because nobody taught the creator why certain edits keep people watching and others make them click away.
This course fixes that. You’ll learn the psychology behind retention (Hormozi’s hook-value-reward loop, Casey Neistat’s beginning-middle-end structure, Ali Abdaal’s listicle framework), then go step by step through my exact editing workflow — from organizing raw files, to cutting with Firecut, to overlays, After Effects work, sound design, and the final watch-through before you hit publish.
By the end, you’ll be able to take any raw footage and turn it into a video that holds attention from the first second to the last — using a repeatable process, not guesswork.
