Programmatic advertising has transformed the digital marketing landscape, becoming the preferred method for buying and optimizing digital media at scale. This course is designed to provide you with a comprehensive understanding of programmatic advertising and Google’s Demand-Side Platform (DV360), one of the most powerful tools used by brands and agencies worldwide.
Whether you’re a student, marketer, media planner, advertiser, or business professional, this course will equip you with the practical knowledge needed to understand how programmatic campaigns are planned, executed, optimized, and measured.






