Information Architecture: The Complete UX Design Course is a practical, step-by-step guide to organizing, labeling and structuring websites, mobile apps and digital products so that users can find what they need. Whether you are a UX designer, UI designer, product manager, content strategist, UX writer, web developer or a complete beginner, this course gives you the information architecture (IA) skills that sit at the heart of user experience design.
Information architecture is the discipline behind every menu, category, label, sitemap and search result you use. It determines findability and usability: whether users can navigate your site, understand where they are and complete their tasks. Good IA reduces bounce rates, improves conversion and makes content easier to manage. Poor IA makes even a beautiful user interface unusable.
In this course you will learn:
- IA fundamentals: organization schemes, labeling systems, navigation systems, search systems and metadata
- User research for IA: user interviews, surveys, open, closed and hybrid card sorting, tree testing, user personas, user journey mapping and task analysis
- Organizing information: alphabetical, chronological, topical, task-oriented, audience-specific and metaphor-driven organization schemes, plus hierarchical, sequential, matrix, database and hypertext information structures
- Labeling and taxonomy: clear, consistent labels, controlled vocabularies, and balancing user language with business terminology
