This course contains the use of artificial intelligence. Marketing video contains text-to-speech and sound edits have been made inside the course with the use of AI. However, all course content is developed from 15 years of experience in Influencer Marketing. Influencer marketing is one of the most in-demand skills in modern marketing – and most people doing it have never been properly taught how.
This course changes that. In just two hours, you’ll get a complete, practical introduction to influencer marketing – the way it actually works inside brands and agencies, not the watered-down theory you find in most marketing courses.
You’ll learn how to build a strategy, find and qualify the right creators using real data, write outreach that gets responses, create briefs that protect your brand while giving creators creative freedom, set and manage budgets, negotiate using CPM as your benchmark, draft collaboration contracts, and run a campaign from start to finish.
