Most people-focused initiatives fail to get approved – not because the idea is wrong, but because the argument is wrong. Leaders and managers who believe in investing in their people often find themselves unable to make that case in a language that moves decision-makers. This course changes that. Human-Centered Business Cases is a case-led course that teaches you to build a compelling, evidence-based business case for human sustainability – the strategy of improving employee well-being, skills, job quality, belonging, and agency as a core driver of business performance.
You will study four real-world cases: a $300 billion enterprise technology company that turned a culture crisis into a competitive comeback; a global consumer goods giant with 400,000 employees that made well-being a supply chain argument; a values-led retailer that turned purpose into a retention moat; and an anonymised professional services firm that got it badly wrong – and what every leader can learn from that failure.
From these cases, you will extract a five-component business case framework that you can apply immediately in your own organisation. By the final lecture, you will have a working first draft of an actual human-centered business case – not a hypothetical.
