This course contains the use of artificial intelligence. How to Get More Chiropractic Patients A colleague once told me, “I don’t do any marketing.” He also didn’t have much of a practice. What I think he really meant was: “I don’t do any advertising.” Marketing and advertising are not the same thing. This course will teach you the difference. You’ll learn practical ways to reactivate former patients, encourage referrals, improve your advertising, market yourself everywhere you go, and build a stronger chiropractic practice.
These are ideas I’ve used myself. Some worked extremely well. Some failed. You’ll learn from both. When I opened my practice in 1985, I ran an advertisement in The Bellingham Herald. Because I was a new advertiser, they gave me a discount, and I ran the ad for two weeks. There were many restrictions on chiropractic advertising at the time.
Do you know how many calls I received? Two. Both people were looking for a job. That experience taught me something important. Advertising by itself doesn’t build a successful practice. Marketing does. I hired a chiropractic practice coach. I gave community talks. One presentation produced 13 new patients from an audience of only 15 people.
