Grassroots advocacy is one of the most powerful tools a nonprofit organization can use to create real, lasting policy change—and this course gives you the complete framework to do it well.
Designed specifically for nonprofit professionals, this course walks you through every stage of building and running a successful grassroots advocacy campaign. You’ll start with the foundations: understanding what makes grassroots organizing uniquely effective, assessing your organization’s readiness, and navigating the legal boundaries that govern nonprofit advocacy under 501(c)(3) status.
From there, you’ll master the strategic core of campaign development—researching your issue, mapping stakeholders, setting SMART goals, and creating realistic timelines. You’ll learn how to recruit and retain community champions, build coalition partnerships, and keep volunteers engaged over the long haul.
