Are you struggling to measure the real performance of your Google Ads campaigns? This course will teach you how to accurately set up Google Ads Conversion Tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), so you can make data-driven decisions and improve your advertising results.
Whether you’re a beginner, freelancer, business owner, digital marketer, or agency professional, you’ll learn the complete process of implementing conversion tracking without writing complex code. Every lesson is explained step by step with practical demonstrations that you can follow on your own website.
In this course, you will learn how to set up and track important Google Ads conversion events, including Purchase, Lead Generation, Form Submission, Phone Calls, Add to Cart, Begin Checkout, View Item, Page View, and other custom conversion actions. You’ll also learn how to use Google Tag Manager efficiently, configure Google Ads Conversion Tags, integrate GA4, enable Enhanced Conversions, and test everything using Preview Mode and Tag Assistant.
