GenAI for Marketing Campaigns and the Art of AI Filmmaking is a hands-on, practical course designed for marketers, business owners, and creative professionals looking to master the next generation of digital content creation.
The course explores how Generative AI is shifting the professional role from manual production to creative orchestration. The curriculum covers the entire lifecycle of an AI-assisted campaign, providing guidance on market research, brand messaging, and “vibe-coding” to create landing pages without a full development cycle. It also introduces the emerging field of Generative Search Optimization (GEO) to prepare businesses for AI-powered discovery.
On the creative side, students will learn about available Gen AI tools for visual content production and tools aggregators with major focus on AI filmmaking. Students witll learn how to:
- set up prompting assistants/agents for image and video generators
- apply professional cinematography terminology to direct AI models with precision
- create characters, moodboards and storyboards
- produce product commercials / music videos
- automate and animate storyboards
- maintain character and voice consistency across multi-shot sequences
