Whether you are a freelance designer, an innovator, launching your startup, or a coach in an incubator, you know how crucial it is to have a rock solid brief before venturing into product development. The eXperience Outcomes Framework and the other tools presented in this class will let you keep everything under control, from the design brief to the launch without obstructing innovation.
To get there, we will learn how to identify whom to serve and what they need, expect and desire. We’ll also review ways to stay focused on what matters and prioritize efforts for the best results. The fundamental idea is to first discover what problems need to be solved and then decide which response you will offer to your customers, not in terms of solutions but in terms of outcomes: What will they achieve, what will they experience, at what touch point of the end-to-end experience?
