If you manufacture, export, or private-label a physical product, you already know how to make something well. This course is about the other half of the business: turning what you make into a brand that international buyers choose on purpose, instead of a commodity they compare on price alone.
Most branding courses are written for people starting from zero — no product, no factory, no export experience. This one is written for the opposite starting point: you already have production capability, and you’re deciding whether it’s worth the extra work to sell under your own name instead of someone else’s.
Built from real experience running three export-facing brands into international markets — LEATHERE (LWG-certified leather accessories), Adrian Marelli (upcycled denim accessories placed on the international marketplace Wolf & Badger), and Ethos Pet (a natural pet care brand with US fulfillment operating through a US LLC) — plus 20 years of export and B2B experience before any of them existed, this course walks through the actual decisions and mechanics involved:
- Whether building a brand is worth it for your specific product, and how to know you’re ready
- Using certifications and provenance to earn a stranger’s trust before they’ve ever met you
- Pricing correctly for export, including landed cost, tariffs, and wholesale margin
- Building a name, identity, and website that work for a global, cross-cultural audience
- Setting up the legal and logistics foundation to sell into the US or EU as a foreign manufacturer
