Email marketing is still one of the most useful digital marketing channels for small businesses, but many businesses use it without a clear plan. They send occasional newsletters, promotional messages, or last-minute updates without thinking carefully about the audience, the objective, the content, or the customer journey.
This course gives you a practical introduction to email marketing for small businesses. You will learn what email marketing is, why it still matters, and how it fits into the wider digital marketing mix. You will explore different types of email campaigns, including newsletters, promotional emails, welcome emails, re-engagement emails, and automated sequences.
The course then moves into email marketing strategy. You will learn how to set goals and KPIs, understand your audience, use segmentation, create an email marketing plan, and grow your list using sign-up forms, lead magnets, landing pages, and clearer expectation-setting. You will also cover important foundations such as GDPR, consent, deliverability, email platforms, and list health.
