Digital transformation has become one of the most important competitive priorities in the fashion industry. Yet despite significant investments in technology, many digital initiatives fail to deliver meaningful business value. This course explores digital transformation through the perspective of management consulting, focusing on why technology projects succeed or fail and how organizations can build scalable digital capabilities.
You’ll examine artificial intelligence, omnichannel retail, customer data platforms, analytics maturity, social commerce, and technology investment strategies using structured consulting frameworks and real-world business examples.
Rather than focusing on technology alone, this course demonstrates how digital transformation must align with commercial strategy, organizational capabilities, and customer value creation. You’ll learn how consultants evaluate digital maturity, identify implementation challenges, and recommend technology investments that improve long-term business performance.
