Digital Marketing 101 is a practical, beginner-friendly course designed to give you the knowledge, skills, and confidence needed to successfully market a business, product, service, or personal brand online. Whether you are completely new to digital marketing, a business owner looking to attract more customers, a freelancer, content creator, or an aspiring digital marketer, this course provides a strong foundation that you can apply immediately.
You’ll begin by learning the fundamentals of digital marketing and understanding the customer journey—from discovering a brand and developing interest to taking action and becoming a loyal customer. You’ll learn how to identify your target audience, create relevant content, and develop marketing strategies that attract attention and encourage engagement.
The course also covers Facebook and TikTok advertising, helping you understand how to create high-performing ads, reach the right audience, generate leads, and drive conversions. You’ll gain practical experience creating engaging video content using CapCut, including editing social media videos, advertisements, and promotional content.
