“This course contains the use of artificial intelligence.” If you work with marketing reports, dashboards, campaign data, or channel performance numbers, you probably know this problem: You have data, but not always clarity. Traffic may be increasing, but conversions are falling. Leads may be growing, but quality is weakening. One channel may look cheap, but it does not convert. Another channel may look small, but it may hide a valuable opportunity.
The real issue is not a lack of data. The real issue is knowing how to turn marketing data into insight, and then turn that insight into a visual that helps people make better decisions. This course teaches you how to use ChatGPT to analyze marketing situations, extract decision-relevant insights, choose the right visual structure, and create clear marketing insight visuals. You will not simply learn how to make pretty charts.
