Creating an AI video is getting easier. Creating a video that feels intentional, visually consistent, and tells a clear story is a different challenge. In this course, I’ll share the practical workflow I use to create cinematic AI commercials, from the first idea to the final generated video. Instead of focusing on one specific AI tool or a collection of “magic prompts,” we’ll look at the creative decisions behind the process: storytelling, scene design, prompting, camera language, shot selection, reference images, visual consistency, and video generation.
We’ll start with storytelling and look at why even a short commercial benefits from having a clear structure. You’ll learn a simple way to think about characters, goals, obstacles, curiosity, and payoff without turning a short ad into a complicated screenplay.
Then we’ll break down the way I approach prompts. I’ll show you a practical framework built around six elements:
- Character
- Environment
- Action
- Lighting
- Camera
- Style
We’ll build prompts step by step and compare how different creative decisions influence the generated result. From there, we’ll move into cinematic camera language. We’ll explore shot types, camera angles, camera movement, perspective, and how individual shots can work together as a sequence instead of feeling like a collection of unrelated AI clips.
