Are you looking to become more productive with Claude while preparing for the Claude Certified Associate (CCAO-F) certification? Whether you’re a business professional, marketer, student, consultant, or simply someone interested in generative AI, this course will help you build the practical skills needed to confidently use Claude in real-world scenarios.
Unlike courses that focus only on theory, this course combines exam-focused content with extensive hands-on labs. Throughout the course, you’ll work on a realistic marketing case study, learning how to leverage Claude to solve everyday business problems—from generating customer personas and marketing campaigns to creating presentations, landing pages, and reusable AI workflows.
You’ll begin by building a strong foundation in Claude, understanding key generative AI concepts and mastering prompt engineering techniques. From there, you’ll explore the broader Claude ecosystem, including Claude Cowork, Connectors, Skills, Plugins, and Claude Projects, learning how these features can automate repetitive tasks and integrate Claude with applications such as Gmail, Google Calendar, Notion, and Canva.
