Unlike traditional advertising platforms that rely on keywords or interruption-based marketing, ChatGPT Ads are built around context and intent. Instead of targeting what people search for, ChatGPT understands what people actually need and presents relevant recommendations directly within the conversation.
In this course, you’ll learn how ChatGPT Ads work from start to finish. We’ll begin by understanding the fundamentals of AI-powered advertising and how ChatGPT Ads differ from platforms like Google Ads and Meta Ads. From there, you’ll learn how to create and configure your advertising account, build campaigns, structure ad groups, create advertisements, and set up conversion tracking.
You’ll also learn how to install tracking scripts, configure conversions using Google Tag Manager, understand campaign metrics, optimize performance, and scale successful campaigns. A major focus of this course is landing pages and conversion optimization. You’ll learn what makes landing pages convert, how ChatGPT traffic behaves differently from traditional traffic sources, and how to rapidly create landing pages using AI tools.
