Why do some celebrity endorsements transform brands while others fail completely? In this course, you’ll learn the science behind successful celebrity endorsements, how brands choose the right ambassadors, and how endorsements influence consumer decisions. Whether you’re an MBA student, marketing professional, entrepreneur, or advertising enthusiast, you’ll gain practical frameworks that can be applied to real-world branding decisions.
You get to learn both the art and science involved behind brand endorsements apart from categorically understanding what separates this phenomenon from the trending phenomenon called influencer marketing. Brand endorsements are not just about glitz and glamour but more to do with informed, contemporary and impactful strategies that seal the fate of not just a brand but the personality endorsing the brand. A mismatch of any kind between the brand in question and the celebrity can herald havoc and upset revenues for a company and its overall equity in the market.
The course carries a globally relevant curriculum on the subject where each and every possible aspect on brand endorsements. The curriculum is the outcome of over two decades of field research work on the subject and thus its immensely different from the content that a normal text book carries on the subject. Apart from offering innumerous practical examples and case studies on the subject for clear , concise and practical understanding.
