If you’re writing or publishing a business book and want to learn how to market it effectively, this course will show you exactly how to do it. Business Book Publicity and Marketing is a comprehensive, step-by-step guide designed to help authors promote their books, attract media coverage and build long-term visibility. Whether you’re a first-time author or an experienced expert, you’ll learn proven strategies for book publicity, author branding and media outreach that get real results.
In this course, you’ll discover how to create a professional media kit, write strong author bios and book summaries, develop pitch emails that get opened, and secure interviews across podcasts, print outlets, radio, TV, and online video. You’ll also learn how to market your business book using articles, guest posts, op-eds, social media content, LinkedIn, Medium, Substack, Reddit, Amazon, Goodreads, and HARO.
Drawing on more than 20 years of experience working with bestselling business authors and top media outlets, I’ll walk you through every part of the book promotion process so you can confidently launch your book, increase your reach, and position yourself as a thought leader in your field.
By the end of this course, you’ll have a complete publicity and marketing plan for your business book and the tools to execute it successfully. If you’re ready to grow your influence, expand your audience, and get your business book noticed, this course is for you.
