Artificial intelligence is transforming how businesses operate, compete, and make decisions. But successfully using AI requires more than understanding the technology — it requires the ability to identify valuable opportunities, measure business impact, manage risk, build organizational readiness, and lead AI transformation. This course is designed to help you build the business and strategic knowledge required for the AWS Certified AI Business Strategist (AIB-C01) certification.
The course covers all four domains of the AIB-C01 exam:
1. AI Fundamentals and Literacy
Build a strong foundation in AI concepts and terminology. Learn about algorithms, models, training, inference, predictions, AI vs. machine learning vs. generative AI, structured and unstructured data, data quality, prompt engineering, tokens, context windows, RAG, fine-tuning, AI agents, model drift, and shadow AI.
2. AI Strategy and Business Value Creation
Learn how to identify high-value AI opportunities and connect AI capabilities to business outcomes. Explore Build vs. Buy vs. Partner decisions, AI use-case prioritization, KPIs, baselines, ROI, cost management, competitive advantage, business model transformation, and AI investment decisions.
