This course covers ASO basics about creating keyword metadata for your apps on App Store and Google Play. You will learn how to do keyword research with the help of ASO tools, how search algorithms work, and how to create metadata for your apps to ensure your keywords are indexed and ranked. This part covers only Visibility (working with keywords), it doesn’t cover optimizing conversion rated to downloads (screenshots, irons, etc.). If you tried using Google Keyword Planner or ChatGPT for the ASO and it didn’t work, here you will find out why 🙂
In the video tutorials, I will cover:
- how ASO is different than SEO and why an SEO expert cannot replace an ASO expert
- which factors are taken by search algorithms to index your app’s keywords
- how to do keyword research for English-speaking countries and for countries which language you don’t know
- how to create metadata for App Store
- how to create metadata for Google Play
- how to analyzed your metadata changes
I also provided some downloadable resources that you can use – templates for storing your metadata, analyzing metadata changes, tracking keyword progress, etc.
At the end of the course, there is a bonus lecture about seasonal marketing activities you can do to grow your app’s downloads during the holiday season.
- This is a course for people who have no or very little knowledge about ASO: solo developers, app entrepreneurs, beginner marketers
