Artwork approval is one of the most important control steps in FMCG packaging development. A small artwork mistake can lead to barcode failure, wrong batch coding, incorrect product information, printing defects, regulatory issues, production delays, material rejection, or costly reprints. This course provides a practical introduction to the artwork approval process used for FMCG packaging. You will learn how to review packaging artwork using a structured checklist-based approach, from the initial artwork brief to final approval and print release.
The course covers key artwork checkpoints such as packaging layout, die-line verification, component details, barcode and QR code checks, batch coding area, regulatory declarations, product claims, recycling symbols, eye mark, unwinding direction, print feasibility, outer case information, palletization details, and version control. You will also understand the role of different teams involved in artwork approval, including marketing, packaging development, quality assurance, regulatory, manufacturing, print suppliers, supply chain, and artwork coordinators.
