Udemy – Amazon PPC: Complete Advertising & Campaign Optimization.

Learn Amazon PPC from the ground up and develop the practical skills needed to create, manage, analyze, and optimize Amazon advertising campaigns. This course is designed for beginners, Amazon sellers, e-commerce professionals, marketing professionals, freelancers, and anyone who wants to build practical Amazon PPC skills. You will learn not only how to create Amazon Ads campaigns, but also how to understand the data behind those campaigns and make better optimization decisions.

Master Amazon PPC Campaigns, Keyword Research, Bidding, Reporting and Optimization

By the end of this course, you will be able to:

• Understand how Amazon PPC and Amazon Advertising work
• Navigate the Amazon Advertising console and understand key PPC terminology
• Create and structure Sponsored Products campaigns
• Build automatic and manual targeting campaigns
• Use keyword targeting and product targeting effectively
• Conduct Amazon keyword research using Amazon search suggestions and Brand Analytics
• Use tools such as Helium 10 for keyword and competitor research
• Analyze competitor products and advertising opportunities
• Understand broad, phrase, exact, and product targeting strategies
• Develop practical campaign structures and naming conventions
• Set and manage campaign budgets and bids