AI Disclosure: Some course materials and demonstrations were created with the assistance of generative AI and reviewed by the instructor for accuracy, relevance and instructional quality. Search is changing. Customers are no longer relying only on traditional Google results. They are also using ChatGPT, Google AI, Gemini, Perplexity, Claude and other AI-powered platforms to research products, compare businesses and make purchasing decisions.
This practical course shows you how to move from traditional SEO into AI Search Optimization without requiring programming or technical experience. You will learn the foundations of AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and LLM SEO while continuing to apply the traditional SEO principles that still matter.
Throughout the course, you will complete practical workshops using real-world websites, AI platforms, templates, checklists and no-code workflows. You will learn how to evaluate AI visibility, research conversational prompts, optimize content for AI-generated answers, strengthen brand and entity signals, improve technical discoverability, analyze competitor citations and measure results.
