Artificial intelligence is changing how digital marketing is planned, executed, measured, and optimised. But using AI effectively in marketing is not simply about generating content with ChatGPT or adding AI to individual tasks. The real opportunity is understanding where AI can improve the marketing process — from research and planning to execution, analysis, and optimisation. This course provides a practical introduction to AI-powered digital marketing, covering SEO, content, Google Ads, email marketing, analytics, and marketing performance. You will explore how AI can support different stages of the digital marketing workflow and how these applications fit together.
What you will learn
AI and Digital Marketing Strategy Understand how AI is changing digital marketing and explore how it can support strategic planning, audience analysis, competitor research, and marketing decision-making. You will also be introduced to AI prompt engineering for marketing, helping you work more effectively with generative AI tools. AI for SEO and Content Marketing.
Learn how AI can support:
- Keyword research and SEO strategy
- Content planning and development
- Search-focused content creation
- Technical SEO and website optimisation
- Identifying opportunities for improving organic visibility
